Charlie Ponsonby completed his Geography degree at Cambridge University, and stared his career as an economist with Maxwell Stamp PLC, where he specialised in helping developing world Governments shape their trade and industrial policy, working widely in the Far East, Africa, South Asia, and the Middle East.

He then worked as a strategy consultant for Andersen Consulting (Accenture), before spells in senior leadership positions at Selfridges (where he joined the Board aged 29) and Open Interactive TV. He was Marketing Director at Sky between 2001 and 2007, before founding and running Simplifydigital in 2007, which was three times in the UK Sunday Times Tech Track 100 and grew to become the UK’s largest broadband comparison service with revenues of c£30m.

Charlie co-founded Plandek in October 2017, an end-to-end delivery metrics analytics and BI platform, to help technology teams better manage delivery risk and improve their delivery effectiveness. Plandek is used by clients globally.

Charlie is married with three teenage children and lives in London.